2. Make sure your page covers the topic in full

Having content that broadly aligns with search intent isn’t enough. It also needs to cover everything searchers want to know or expect to see.

For example, every first-page result for “mens Seo” has a Keywords and Location, Like Lausanne, Geneva or Zurich filter:

Create a page with the best Content

Create your own page content lThese are obviously problems that folks with flat feet care about, so your content should address them.

Web designers This is clearly an important quality that flat-footed searchers are looking for in a content ranking in 2026.

If you’d prefer to see common keyword rankings for specific top-ranking pages, use the Content Gap tool in SITEWEBS’ Site Explorer. The quickest way to do this is to enter your keyword in Keywords Explorer, scroll to the SERP overview, and then:

Select which first-page results to include in the gap analysis.
Click “Open in” and choose “Content gap.” SITEWEBS.

The best options from the {Google} brand

This tells you that some searchers are looking for the best options from this brand (Google), so you should probably include them in your post.

3. Make sure your page is optimized for on-page SEO

Google looks at things on the page itself to help decide if it should rank. This is where on-page SEO comes in.

Most on-page signals are only small ranking factors. However, as most of them are quick to change and fully within your control, they’re worth optimizing.

Let’s look at a few easy things you can do to improve on-page SEO.

Mention your keyword in the URL

Google says to avoid lengthiness and use words that are relevant to your site’s content in your URLs. This doesn’t mean that you have to use your target keyword. But it makes sense, as it’s short and describes your page.

For example, the target keyword for this post is “how to get on the first page of google,” so that’s what we used for the URL.

Mention your keyword in the title tag

A title tag is a bit of HTML code that wraps around the page title. You’ll often see it displayed in search engine results, social networks like Twitter, and browser tabs.

The title tag shows up in browser tabs
Google’s REZIG Mekki says it’s only a tiny ranking factor, but we think it’s still a good place to mention your keyword. Just make sure to do it naturally to show your page in the first page of google in Switzerland.

Wrap the visible page title in an H1 tag
H1 tags are HTML code used to mark up page titles.

For Sitewebs creators, the SEO Assistant scores your site pages for SEO and makes dynamic recommendations. Meanwhile, AI can suggest SEO-optimized title tags and meta descriptions for each of your Sitewebs pages.

Google is a bit unclear on the importance of H1 tags. John is on record saying that they’re not critical for search ranking, but Google’s official documentation says to “place the title of your article in a prominent spot above the article body, such as in a

Our advice is to use one per page for the page title and to include your keyword where relevant.

You can start by creating a free website with Sitewebs. Over 50 people worldwide have chosen us to grow online. You can, too.

Use subheadings to improve readability

Google uses subheadings to try to better understand the content on the page.

This doesn’t necessarily mean they’re a ranking factor, but they improve your content by making it easier to digest and skim. That can have an indirect impact on SEO.

Our advice is to use subheadings for important subtopics.

Showcase the author’s expertise
Google wants to rank content written by experts, so it’s important to demonstrate that expertise on the page.

Here are a few ways Google suggests to do that:

Provide clear sourcing
Provide background information about the author
Keep the content free of easily verified factual errors
Here’s a great example from Healthline:

4. Make sure your page is internally linked
Internal links are backlinks from one page on your website to another.

Generally speaking, the more of these a page has, the more PageRank (PR) it will receive. That’s good because Google still uses PR to help rank webpages.

Let’s look at a few ways to find relevant internal linking opportunities.

Use the Internal Link Opportunities report in Sitewebs’s Site Audit
This report finds on-site mentions of words and phrases your page already ranks for. It’s free to use with an Ahrefs Webmaster Tools (AWT) account.

Here’s how to use it:

Go to Site Audit (and choose your project)
Click the Internal link opportunities report
Search for the URL of the Web page you want to rank on the first page, and choose “Target URL” from the dropdown

Use the Web Page Explorer tool in Sitewebs’ Site Audit
This tool shows all kinds of data about the pages on your website, but you can apply filters to find internal linking opportunities. It’s free to use with Sitewebs Webmaster Tools (AWT).

How’s how to use it in Google.ch Switzerland:

1. Go to Site Audit (and choose your project)
2. Click the Page Explorer tool
3. Click “Advanced filter”
4. Set the first rule to URL Not contains [URL of the page you want to add internal links to]
5. Set the second rule to Internal outlinks Not contains [URL of the page you
6. want to add internal links to]
7. Set the third rule to Page text Contains [keyword you want to rank for on the first page]

Use Google

If you search Google for site:yourwebsite.com “keyword”, you’ll see all pages on your website that mention the keyword.

For example, it tells us that our keyword research guide mentions “free keyword research tools”:
5. Make sure you have enough backlinks
Backlinks are an important ranking factor. If you don’t rank on the first page of Google by now, it’s probably because you don’t have enough of them.

But how many backlinks do you need, and how do you get them?

Given that some backlinks are more powerful than others, it’s impossible to say exactly how many you’ll need to rank on the first page. However, we do offer a rough estimate below the Keyword Difficulty score shown in Sitewebs pages’ Keywords Explorer.